Case Study - Etsdia

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Etsdia built its Internet backbone with Mushroom's Truffle and saved 90% on bandwidth cost.

Industry

ISP (Internet Service Provider)

Challenge

•Bandwidth cost was too high for Etsdia’s backbone IP connectivity which was a cost had to be passed on to clients

Cloud based services in the cloud required high-performance Internet connectivity

Reliability of the legacy connection was subpar even with the high cost

Solution

Truffle based Broadband Bonding technology was used to combine cost effective WAN links and boost performance

Benefits

Solved reliability and up-time issues in a cost effective manner

•Bandwidth cost dropped from $60,000/month to $6,000/month with even better performance 

Return on investment was less than a few weeks

•Better Internet service to Etsdia’s clients at a much more affordable price

Etsdia is a private, Internet Service Provider based in Ghana with operations and offices in Ghana, Holland, Canada and United States. Etsdia was founded almost 3 decades ago as a distribution company in West Africa. Abdourahmane Dia, once became the CEO and general manager, focused the company to become a high technology driven company in various services they provide. Today Etsdia’s operations span from processing 5,000 tons of fish per month, to providing Internet service in Ghana with a disruptive approach leveraging Broadband Bonding technology.

At $60,000/month backbone connectivity with flaky performance was not a viable option

Etsdia founder Abdou Dia saw an opportunity to bring high performance Internet access to West Africa but when he investigated the backhaul cost for his PoP (Point-of-Presence) the quote at $60,000 per month was a roadblock. As with that type of a cost structure, his offering would be too expensive for his clients. He has heard about Mushroom Networks and once investigated he realized he had the answer with Mushroom’s Broadband Bonding, where Etsdia will be able combine up to 16 Internet lines and slash his total bandwidth cost by 10 times. 

After the proof of concept and full roll out, he realized the cost benefit was just one of the factors, as Etsdia now had access to a very robust and high performance backhaul Internet connection which was fault-tolerant. Being a technology savvy organization, Etsdia’s services heavily dependent on virtualized technologies and services, accessing services in their data-centers in Europe and north America. So Etsdia leveraged the Mushroom’s virtualized Truffle V router installed on VMs in various data centers to create fast bonded tunnels between locations. This not only provided the much needed speed and throughput between those locations, but also added high reliability for the services.

“Mushroom’s solution was tremendously helpful and really boosted the robustness of Etsdia’s network. I truly felt like I struck gold. This was a technology too good to be true, but I experienced the power of it first hand. Mushroom’s technology really enabled a new class of services to Etsdia’s client base”, said Abdou Dia, owner and general manager of Etsdia.

“…It was beautiful. It was creating my own fiber without the cost. It was a huge game changer”, added Abdou. Once deployed, Mushroom’s appliances (virtual or physical appliances that Etsdia has installed), peered with each other to create overlay tunnels combining the locally available 2 or more Internet connections. The end-result was that the Etsdia POPs were interconnected with highly reliable and high performance IP tunnels even though the underlying WAN services were not reliable by themselves.

The overlay tunnels were critical to Etsdia’s offering as Etsdia’s offerings heavily dependent of cloud based services that required connectivity to data centers in various locations worldwide. Using Mushroom’s tunnels acted as virtual fiber connections between those locations, for the fraction of the cost of fiber.

“…I tried some competing products and none of them were able to deliver the performance of Mushroom’s bonding technology as well as the application specific performance. I know understand why Mushroom is known to be the inventor of bonding. It shows”, added Abdou.

 

Boost in WAN Performance:

Truffle appliances were used to bond two or three WAN circuits per site from carriers. The overall WAN metrics improved both for mission critical applications such as Citrix, hosted VOIP, as well as best effort traffic. This provided better Internet service as well as excellent cloud based services for Etsdia’s client base.

Boost in WAN Reliability:

Since Truffle appliances are capable of self-healing and intelligently responding to network problems and routing around those issues, WAN reliability got a huge boost.

Reduced WAN Cost:

Bandwidth cost dropped from $60,000 per month to $6,000/month. This was a huge cost savings, that enabled Etsdia to pass on the savings on to their clients.

Quick Return on Investment:

The capital expenditure was recovered within a few weeks.

Etsida was able enlarge the scope of its Internet Service offering by building a backend built by Mushroom Networks physical and virtual appliances. By creating overlay tunnels between Mushroom appliances that can combine various Internet lines, Etsia was able to create high speed IP tunnels that provided performance and reliability that no single service was able to come close. Given the low cost requirements of the Mushroom appliances and the reduced cost of operating Etsdia’s network, the network upgrade was easy, quick on return on investment and future proof.

Mushroom’s solution was tremendously helpful and really boosted the robustness of Etsdia’s network. I truly felt like I struck gold. This was a technology too good to be true, but I experienced the power of it first hand. Mushroom’s technology really enabled a new class of services to Etsdia’s client base”,

Abdou Dia, CEO & GM, Etsdia

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